This is a picture of a chair that I bought this morning. I didn’t need a chair. I haven’t been planning to get a chair. I just saw it, liked it and got it. An impulse buy.

I can’t for the life of me work out why impulse buying is meant to be so bad. I think it’s the best way to do shopping. Certainly whenever I go to the shops looking for something that I have in my mind’s eye, I’m always disappointed. When I do an impulse buy I’m ridiculously smug and happy.

I’ve always been rather perplexed about why psychologists seem to put so much weight on poor impulse control and immediate gratification; they are very very bad in the psycho -talk! I remember (please don’t ask for proper references) studies about children who are given choices between one sweet now, or if they are good and wait, getting two. The immediate gratification kids who have no impulse control generally land up as criminals and thugs, unable to be educated and the sort of people society would be better off without. I know without a shadow of doubt that I am an immediate gratification kid and this should have been my fate. Perhaps even worse, though, I must admit to being an immediate gratification adult, and one to whom it seems entirely sensible.

So, I’m definitely going to continue to do impulse buying – and would encourage you to do the same.

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